Branding: What's Your Story?!
Branding is about more than a nice logo or a pretty website, your brand is an authentic representation of who you are as a business, and how you wish to be perceived.
Whether your business is large or small, local or national, business to business or business to consumer, branding distinguishes yourself from your competition.
So, what exactly is branding?
The answer is: everything!
I’d like to share five reasons why intentional branding for your business is absolutely necessary:
1. New Customers
Powerful branding is evident in every market leading business. Your brand must be strong enough to leave an impactful impression on your customers, vendors,
and employees. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
Familiarity grows business!
2. Branding Creates Trust
An effective brand strategy gives you a competitive edge. It’s your promise to your audience, it tells people what to expect from you, your products and your services.
Strong branding highlights that you are an industry expert, and establishes trust for you and your business. We all prefer to do business with someone we know, like, and trust.
3. Tell Your Story
Your branding provides the chance to tell a story from your distinct point of view and relays who you are, who you want to serve and why you do business.
Our current culture prefers to do business with brands that have a history behind them.
4. Inspire Your Employees
Create camaraderie within your team with your branding. When your employees understand the mission of your business and its reason for being, they are more likely
feel a higher sense of pride in the work that they do to and feel more satisfied overall. Your brand sets guidelines for how employees should act, what’s expected of
them and how they can meet your organization’s goals.
5. Get Recognized
The last and most important reason branding is so important is because it’s how you get recognition. Your logo is the most important element of your brand,
it’s literally the face of your company. That’s why your logo design must be powerful, professional, and memorable. Make a lasting impression at first glance!
Long story short, your brand is the way your customer perceives you. It’s important to be aware of your brand and the story it tells. A good brand doesn’t just
happen….it’s well thought out and strategic. If you’d like to learn more about developing your brand, email me at email@example.com. I’ll work closely
with you to create a brand that demands attention and tells a story and we can help incorporate that story into your interiors!