Psychological Effects of Color
Do you ever find yourself feeling calm and collected when you walk into a blue room? Are you suddenly cheerful and optimistic when being surrounded by yellow? Color is a powerful tool that can be used to
influence mood and psychological reactions, which is why the knowledge of the effect of color on people is so important to consider when designing a space.
Colors act in three ways: passive, active, and neutral. Lighter colors have the ability to make a room seem larger while dark colors can give your space a more intimate feel. Different hues can also have different effects,
the color red for example, can raise a room’s energy level, which is why red a great color option for a gym. Red is also the most “appetizing” color yet it moves people so it’s great for fast food concepts. On the
opposite end, using blue in your kitchen, dining room and even in your dinnerware can actually decrease your appetite!
Blues and greens are considered “restful” colors, they help you to unwind, reduce eye strain yet have enough warmth to promote comfort and togetherness. You’ll often see these colors used in bedrooms,
spas and even medical facilities.
Brown turns up the temperature and radiates coziness. This color reduces conflict and can create a sense of security and stability. Even adding bits of brown to your space can help to make it feel more welcoming.
The most commonly used color in spaces both commercial and residential, is of course white. White has the power to make a room feel clean and refreshing. To best experience the psychological effects of this color,
use it sparingly such as emphasizing windows and door frames. In order to evoke the right feeling in your space and help match the goals of your clients, understanding the basic psychological theories
of colors will give you a good starting place when designing a space.